For the last week, one of the (many) pharmacies by my house has been advertising. A man, presumably, dressed inside a cartoonish pharmacist costume, has stood out in front. Two large speakers are built into the back of the costume and the guy stands there, bobbing up and down, to a rhythmic and repetitive “doot doot doot.” It’s not plugged in, so he must carry a battery with him, too. The costume’s movement was so mechanical (literally a bob up and down), at first I thought it was a machine. I mean, who would wear a heavy, hot costume like that?!? But then I saw some lady step out of a car and give the costume a peck on the cheek, a traditional Mexican greeting.
México, D.F.
Filed under: Mike's Notes on Mexico: Places and Peoples | Tagged: advertising, costumes, greetings, Mexico City, pharmacy | 1 Comment »