David LaChapelle and Dos Equis

David LaChapelle currently has an exhibition of his work here at the Museo Antiguo Colegio de San’Ildefonso in Centro Historico area of Mexico City (haven’t seen the exhibition, so no comments). In conjunction with the show, Dos Equis commissioned LaChapelle to create an advertisement for them, which was subsequently placed on buildings throughout the city. The massive ad is quite eye-catching, even if only for the size, alone.

Building-sized David LaChapelle ads for Dos Equis have been all over Mexico City.

Building-sized David LaChapelle ads for Dos Equis have been all over Mexico City.

 

México, D.F.